Where others follow, HOKA lead. Originally intending to improve downhill traction and stability, HOKA discovered a formula for success across any terrain that has been replicated across many other brands. It also made this relative newcomer a big hitter in the running shoe market.
Start with a supremely cushioned midsole, offering marshmallow softness, shock absorption, comfort, and support at varying levels across the range. Then apply the Meta-Rocker. Designed to drive runners forward, this shaped underfoot geometry complements the natural gait cycle – by curving the shoe at the toe and heel, it ensures a smooth transition from impact to toe off. Lastly, the Active Foot Frame functions like a bucket seat in a car, cradling the heel and offering a secure feel across the foot.
The first thing you notice picking up a HOKA is how light they feel: despite the deep cushioned midsole, they have an almost weightless build. Combine that featherlight feel with the propulsive foam and forward geometry, and you get a sensation of pure speed. As HOKA would say, “Time to Fly”.
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Hoka Carbon X 3
The Carbon X 3 in Billowing Sail/Evening Primrose is Hoka’s carbon plated speed machine, built with a touch of cushioning and durability that means you can use it on race day or for fast training sessions. This newest version features an energised new midsole foam and updated upper.
With enough cushioning to take on long distance runs, and an extremely propulsive ride, the Hoka Carbon 3 is a bold looking, performance shoe.
The hyper efficient carbon plate in the midsole is joined by a new, energised midsole foam that is designed to provide the optimal cushioning to lightness ratio.
An updated engineered mesh upper gives you lightweight performance, and a premium feel, while the rubberised EVA acts as a responsive layer of foam in the midsole and a grippy outsole.
It still features an aggressive meta-rocker, the shaping of the underfoot, that is designed to work with the carbon plate and midsole foam. It pushes you on, beyond your best for a new record.
With enough cushioning to take on long distance runs, and an extremely propulsive ride, the Hoka Carbon 3 is a bold looking, performance shoe.
The hyper efficient carbon plate in the midsole is joined by a new, energised midsole foam that is designed to provide the optimal cushioning to lightness ratio.
An updated engineered mesh upper gives you lightweight performance, and a premium feel, while the rubberised EVA acts as a responsive layer of foam in the midsole and a grippy outsole.
It still features an aggressive meta-rocker, the shaping of the underfoot, that is designed to work with the carbon plate and midsole foam. It pushes you on, beyond your best for a new record.
HOKA
Carbon Plate
Carbon plates have well-researched benefits and a seemingly endless list of race wins and world records.
They create the firmer feel that fast racers are looking for and help to guide the foot through your stride, providing a touch of extra support. They can also help create a rocker feel, with the stiffness allowing the shoe to pivot – as the toe goes down, the heel must come up, easing you into your next stride.
Although stiff, they do flex, providing an energised pop of forward momentum as the plate fights to retain its shape.
Each brand, and almost every shoe, uses a plate differently. Different shapes, thicknesses, and designs are used to prioritise a different aspect of performance. Some aim exclusively to guide the stride, while others focus solely on propulsion.
They create the firmer feel that fast racers are looking for and help to guide the foot through your stride, providing a touch of extra support. They can also help create a rocker feel, with the stiffness allowing the shoe to pivot – as the toe goes down, the heel must come up, easing you into your next stride.
Although stiff, they do flex, providing an energised pop of forward momentum as the plate fights to retain its shape.
Each brand, and almost every shoe, uses a plate differently. Different shapes, thicknesses, and designs are used to prioritise a different aspect of performance. Some aim exclusively to guide the stride, while others focus solely on propulsion.
Features
• Engineered knit upper
• Extended heel tab
• Energised new foam midsole
• Rubberised EVA
• Carbon fibre plate
• Aggressive meta-rocker
• Weight: 222g (7.8oz)
• Stack height: 32/27mm
• Heel drop: 5mm
• Extended heel tab
• Energised new foam midsole
• Rubberised EVA
• Carbon fibre plate
• Aggressive meta-rocker
• Weight: 222g (7.8oz)
• Stack height: 32/27mm
• Heel drop: 5mm
Pro:Direct Running - Extra Mile
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