Forget what you know. Let us introduce you to the recoded adidas UltraBOOST 19.
Running is changing, in fact it has changed. It is no longer just a sport for the elite’s, for the soloist, for those that like to suffer in silence. It is now a community, a collective of like-minded people who have been brought together in celebration of the sport they love. Running crews, group runs and mass-participation events are now the norm and running has become one of the most accessible and sociable sports on the planet!
This shift in running culture inspired adidas to look again at one of their longest-standing and most popular running shoes, the UltraBOOST. When it came time to redesign this iconic silhouette their designers and product developers looked to their huge community of runners from around the world to ask what they wanted from the shoe. What followed was the brands most ambitious collaboration project ever.
Runners made it clear they wanted a simpler product with fewer pieces but equally high performance. To reflect that, the original adidas Ultraboost was deconstructed and reconstructed from 17 pieces to focus on four key components – Optimized BOOST, Torsion Spring, Primeknit 360 and 3D Heel Frame.
When asked about the process of recreating the UltraBOOST, Vice President of Design, Sam Handy, said:
“In creating the adidas Ultraboost 19, we tore up the rule book. We challenged the status quo of what a running shoe should be and how it should be created. We enlisted runners from all over our network to be a part of this process, with one goal in mind – to create the most responsive, performance-driven version of the adidas Ultraboost possible. On this journey, we literally tore apart the old model and discovered new testing, manufacturing and colouring methods to really challenge ourselves to reach our ambition.”
In January, adidas asked us to forget what we knew about running and invited us to Paris to attend a special launch of the reimagined, reinvented and recoded UltraBOOST. Here we got our first look at the shoe and had opportunity sit down with some of the team behind it. Below is our video from that event. Watch as we learn more about the UltraBOOST 19.
The adidas UltraBOOST 19 is available now in the limited edition Refract colourway. You can buy it HERE
and shop the full adidas footwear collection HERE
. Want to complete the look? No problem! Check out adidas running clothing HERE
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